I create my mood boards in Illustrator just because I prefer the ease of it over Photoshop. You’ll need to click on the Pin thumbnail in Pinterest, then right click on the image, and save as! Then I go through my secret board and save all the images that I may use, to my computer. įrom here I create a folder on my computer (or wherever you keep your client files) called “Client Name Mood Board”. TIP: If you want to use free stock images that have no copyright so you can do whatever you want with the mood board, check out my list of free stock image websites HERE. If you're using them for design purposes, make sure you're not passing them onto your clients as final design files. So with that in mind, you should be using these for only personal use. TIP: Just remember, when you’re using Pins for your mood boards, 99% of the Pins you use will be the property of someone else. I go through and delete any Pins that I regret Pinning to the board, and what I’m left with will go into my mood board! Just Pin everything that you think could have a chance.īecause, once I’m all Pinned out, I head back to my secret board and do a clear out. Or maybe I’ll Pin something where I only like a small portion of the Pin and not the rest. I Pin a lot to this secret board, even if I’m not 100 % sure if I like the image. So, since it’s my job to get it perfect, I spend the extra time collecting more images and add these all to my secret Pinterest board. I collect extra images myself because usually the client only wants to spend 10-20 minutes Pinning for their brand (fair enough!), and hasn’t looked too hard for images. I also start collecting more images that I think I could potentially use for the mood board. I then create my own secret board on Pinterest and Repin the images that I liked from the client board to here. A lot of this comes down to color palette and different textures. Then once they have collected say at least 10-20 images they share the Pinterest board with me.įrom there I compare all of these images with their answers in my client questionnaires and see what Pins I think align well with the brand. I tell them to Pin anything that feels aesthetically right for their brand, no matter what the image is. Then I instruct them to create their own personal Pinterest board for their project. In the questionnaire I get into detail about target audience and also aspects of design they like and can envision for their business. So, how do you start? I’ll outline my process from start to finish:Ī part of my client intake process, everyone (brand or web design clients) is required to fill out at least one questionnaire. Now, I’m not saying that if you presented them with a mood board first they’re going to love your designs 100% of the time, but, I have never had anyone reject any design work I have done after we have perfected and agreed on their mood board. Creating a mood board before any real design begins ensures that the time you invest in design further down the track is not wasted. You’ve just invested a lot more time designing a brand than you would have creating a mood board, and now you have to start all over again. You always want to be on the same page as your client, and presenting them with a mood board before any real design work starts ensures that you are in fact on the same page and that the design is heading in the right direction.įor example, if you skip the mood board and head straight into designing the brand, how do you know if they are going to like it? You don’t. I think that mood boards are one of the most important parts in any design process. In the case of being a graphic designer and working on branding or web design projects, the mood board is one of the first things I design to set the tone (or mood, if you will) of the whole brand or website. intended to evoke or project a particular style or concept." Exactly, thanks Google. Google says, "an arrangement of images, materials, pieces of text, etc. What even is a mood board and why is it important? Hey there DIY designers! Ok, first things first.
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